Well, it’s decided: Super Bowl LVII will be between the Philadelphia Eagles and the Kansas City Chiefs. Right now our job is, of course, to rest and practice self-care before the big day. But we must also seek out all of the information we can in order to make an informed choice on whom to root for.

Step one in figuring out whom to root for is carefully studying all of the bot-written posts about celebrity fans of each football team, and then writing another one of those (as a human). This is in order to determine which has the worst celebrity fans, and make sure we are rooting for the correct team in terms of Hollywood. Let’s see.

Using custom typeface Facebook Sans, the design team redrew Facebook’s existing wordmark and logo to create a consistent treatment and improve overall legibility.

“We wanted to ensure that the refreshed logo felt familiar, yet dynamic, polished and elegant in execution. These subtle, but significant changes allowed us to achieve optical balance with a sense of forward movement,” says Dave Nguyen, Facebook director of design.

The brand’s longstanding core blue has been retained but reimagined to be more visually accessible in the app and provide a stronger contrast to the ‘f’. A broader spectrum of blue forms the secondary colour palette, helping the brand stand out in both marketing and the app itself.